Sales Are Boring

new year sale

Sales are boring.

They’re predictable.

Every year we run a sale of some kind in January.

Sure, it’s nice to get a sales boost in the New Year and we know people love getting stuff at lower prices, but it’s become a little predictable and staid at this stage.

So what are we going to do this year?

Well this time round we’re going to “jazz it up” a bit.

Instead of just giving a lower price on a product or service for the next 30 days, we’re going to “mix it up” a bit.

What does that mean?

Well in essence it means we’re going to offer discounts on different things at different times.

So, for example, we could decide to give away our entry level hosting plan for a 24 hour period at a knockdown price, or we might offer IE domain names for a fraction of our normal retail price.

How will this work?

It’s kind of an experiment, so how exactly it will pan out is a bit “up in the air”.

We’ll be pushing out offer codes through a variety of media, so if you want to get your hands on a discount then you’ll need to keep an eye on us on Twitter and Facebook. We might shove a few discounts on this site or my personal blog, or maybe we’ll give a few codes to bloggers.

Who knows?

Of course this might prove to be a total disaster, but I’m always willing to try something new just to see what happens.

What do you think?

Are we crazy?

Would you prefer a “traditional” sale?

Let us know what you think – all feedback is welcome!

We’ll be kicking it all off either tomorrow or Monday, but in the meantime if you’re looking for a discount feel free to use the coupon code: movehost

The small print:

Any discounts and offers will be valid for the initial subscription period. They will rebill at the full price rate on their anniversary

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15 Responses to Sales Are Boring

  1. Tom January 1, 2009 at 16:22 #

    Super idea 🙂 maybe a place to alert aswell on your main page

  2. Michele Neylon January 1, 2009 at 16:27 #

    We’ll probably put something up there – just need to find a bit of space to slot it in 🙂
    Michele

  3. Raul January 2, 2009 at 11:05 #

    Well, spicing thing up might be good both ways : keep existing customers alert AND your “notyoureveryday” visitors will return more often for “deals”…

  4. Mark Stanley January 2, 2009 at 12:06 #

    Good idea. Keeps people coming back looking for more. Don’t forget to use Twitter to advertise this too! Happy New Year to all the guys at Blacknight.

  5. Michele Neylon January 2, 2009 at 12:13 #

    Raul – hopefully 🙂

  6. Michele Neylon January 2, 2009 at 12:14 #

    Mark
    All posts from here end up on twitter as well (unless they’re scheduled …) and a few of us have personal accounts on there as well
    Michele

  7. Robin January 2, 2009 at 13:16 #

    I hope you put the offers up on the blog. I HATE Facebook and I’m not a user of twitter. Should this exclude me from being aware of the offers? I would hope not!
    R

  8. Michele Neylon January 2, 2009 at 13:56 #

    Robin
    We will put most offers up in multiple locations, however some will only be available via facebook or twitter – sorry!
    Michele

  9. Dave January 2, 2009 at 17:03 #

    Eagerly awaiting some discounts on hosting!
    Can’t wait to see what may be on offer…

  10. Michele Neylon January 2, 2009 at 23:10 #

    Dave
    Just keep an eye on here, twitter and facebook. A lot of the offers we’re planning on running will only be available for 24 – 48 hours
    Michele

  11. Blacknight Blog - Hosting - Domains January 3, 2009 at 13:34 #

    IE Domain Prices Reduced For January

    We’ve dropped the price on IE domains for the month of January.We’ve cut the price to €19.95 / year ex-VAT, so you could register a .ie domain now for a mere €199.95 for ten years!With our new control panel you…

  12. Ivan January 5, 2009 at 15:14 #

    Hey,
    Another vote against Facebook & Twitter! Don’t use either. You’ll find most people that are wedded to the internet – try to spend their free time away from it.
    Email is best for me
    🙂

  13. Ivan | Irish Blogger January 5, 2009 at 15:40 #

    Hi Michelle,
    Happy New Year and the best wishes in 2009!!!
    “…or maybe we’ll give a few codes to bloggers….” – Count on me to host it on my blog! 🙂
    Cheers,
    Ivan

  14. Avantec January 6, 2009 at 16:42 #

    Another vote against Facebook & Twitter. I spend my working life on computers so I don’t care for social networking sites. Don’t exclude those of us who socialise exclusively in the real world.

  15. Brian January 7, 2009 at 11:47 #

    Hi Michele
    Why not try out a coupon offer of some sort on Clicknsave – you can set the parameters ie 2 day coupon, timed offer etc etc.
    Will do a 2 month FREE TRIAL for you or any of your readers to help beat the recession!!!!
    Just fill out details at http://clicknsave.ie/freead.htm