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Almost three-quarters (72%) of Irish SMEs now have a website, and businesses have increased their usage of social media and other online tools, but only a third of Irish companies can take orders online, and two thirds do not promote their businesses online. That’s according to the SME Digital Health Index, an annual survey of […]
Do you find yourself communicating more and more through Facebook, Instagram, Twitter and Snapchat? Excellent! That way your customers can reach you more quickly and easily. Yet despite having all these different channels, having your own website is still essential. “I can’t see the added value of having my own website” “You wouldn’t build your […]
The latest dot-IE Digital Health Index, published today is 49.0, up from 45.4 in March of this year. The dot ie Digital Health Index is a biannual report published by the IE Domain Registry, which assesses the number and quality of digital assets owned by Irish SMEs, such as websites, social media pages and e-commerce […]
There are just four weeks to go to Congregation, the unique ideas event held in the village of Cong, Co Mayo. Blacknight is a sponsor, so we invited the organiser, Eoin Kennedy, to join us on today’s podcast. Click on the player below to play the podcast, or download it here: 22:06; 13MB; MP3. Congregation, […]
A couple of us will be heading over to Brussels on Monday to attend both the CENTR Registrar Day and the CENTR Awards. CENTR is an interesting organisation, as it brings together most of the European domain registries under one roof. As a domain registrar we do business with a growing number of domain registries […]
Kid’s safety online is not just good for kids, but it also gives their parents the confidence to allow their kids online more often, or even at all. And with more people online, young and old, it’s more eyeballs on your website. And getting more people online is good for your business. (more…)
Last week we wrote about ‘trust signals’ – and outlined some steps we had taken to enhance the trust in our own online presence, using Digital Certificates and Twitter verification. But for many businesses there’s something even simpler they can do first to improve their online credibility: get a domain name and use it! New research by the IE […]
It’s easy to get online these days. It’s super easy to setup a website and start selling and it’s even easier to setup a social media presence. What’s hard is building trust and reliability. That takes time and energy. We’re constantly working on new things, but a lot of that goes on “behind the scenes” […]
Here at Blacknight we’re advocates of social media. We use it a lot, both for our business as well as personally. We’ve even started offering a suite of tools to help small businesses manage their social media presence. However “social” is NOT the answer to everything. Social media networks rise and fall. Facebook, Twitter, Instagram […]
We love trying out new things, so this afternoon we’re going to run a “flash sale” which will run for two hours. During that two hour window you’ll be able to get a HUGE discount on one of our products or services. How much of a discount are we talking about? It’ll be obscene. Absolutely […]
We’ve been using social media for years and we recognise the value and importance of it for our business. However, we’re also very conscious of how much of a challenge social media can be for small business. When we came across Sóshlr at a conference some time ago our curiosity was piqued. Maybe this was a tool […]
I’m getting ready to to Congregation 2015 this weekend, in beautiful Cong, Co Mayo. Once again, this quiet Mayo village will play host to about 70 social media professionals who will participate in a unique unconference spread across tiny venues in the village on Saturday. In addition to the main event, Congregation has spread out into Friday night and Sunday as […]