Tag Archives | Social media

Social media is a great way to help your customers reach you more quickly and easily. But having your own website is still essential.

Why have a Website if You Already Have a Facebook Page?

Do you find yourself communicating more and more through Facebook, Instagram, Twitter and Snapchat? Excellent! That way your customers can reach you more quickly and easily. Yet despite having all these different channels, having your own website is still essential. “I can’t see the added value of having my own website” “You wouldn’t build your […]

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Unique Perspectives on Common Problems – Why Congregation Works [Audio]

There are just four weeks to go to Congregation, the unique ideas event held in the village of Cong, Co Mayo. Blacknight is a sponsor, so we invited the organiser, Eoin Kennedy, to join us on today’s podcast. Click on the player below to play the podcast, or download it here: 22:06; 13MB; MP3.   Congregation, […]

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Building Trust: What Your Web and Email Addresses Say About You

Last week we wrote about ‘trust signals’ – and outlined some steps we had taken to enhance the trust in our own online presence, using Digital Certificates and Twitter verification. But for many businesses there’s something even simpler they can do first to improve their online credibility: get a domain name and use it! New research by the IE […]

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Social Media Isn’t The Answer To Everything

Here at Blacknight we’re advocates of social media. We use it a lot, both for our business as well as personally. We’ve even started offering a suite of tools to help small businesses manage their social media presence. However “social” is NOT the answer to everything. Social media networks rise and fall. Facebook, Twitter, Instagram […]

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One Social Media Dashboard To Rule Them All

We’ve been using social media for years and we recognise the value and importance of it for our business. However, we’re also very conscious of how much of a challenge social media can be for small business. When we came across Sóshlr at a conference some time ago our curiosity was piqued. Maybe this was a tool […]

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Congregation 2015 Brings Social Media Heads to Mayo

I’m getting ready to to Congregation 2015 this weekend, in beautiful Cong, Co Mayo. Once again, this quiet Mayo village will play host to about 70 social media professionals who will participate in a unique unconference spread across tiny venues in the village on Saturday. In addition to the main event, Congregation has spread out into Friday night and Sunday as […]

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