There’s a domain industry webinar coming up that will be of great interest to the domain and hosting community. We’ve been involved in this for months in our capacity as members of the Domain Name Working Group, part of the i2 Internet Infrastructure Coalition.
We wanted to ask the fundamental question: do consumers trust domains over social media?
We conducted a survey of hundreds of respondents, and the results were… fascinating. I can’t tell you them now – NO SPOILERS! – you have to come join the webinar to find out the results!
About the webinar:
Social media platforms like Instagram have become key places for businesses to communicate with customers and even sell directly to consumers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain?
We engaged with a professional research firm to find out!
Market research expert Brooke Edge, PhD, will be presenting the results in a webinar on Thursday, July 8, 2021 at 11am ET / 15:00 UTC.
Afterward, we’ll have a full accounting of all the results here on the Blacknight blog as well.