Over the next few weeks and months we’ll be rebranding slightly.
It’s not going to be one of those “huge” rebranding exercises where we change the company name, fire all the staff and move our offices to Los Angeles or anything crazy like that.
We’ll simply start using a couple of the domains that we have more actively than the blacknight.ie domain that we have been using for the last few years.
Unless one of our beloved sysadmins does something really silly none of you will really notice anything different, until the new website is launched.
Why are we doing this?
For a couple of very simple reasons.
Over the past few years we have been working hard on building up our business in Ireland, Europe and further afield.
We now have clients from every major country in the world and while we may love our .ie domain it may not portray the image that our clients need.
We would have opted for .com, but we have one of those “waiting in the wings” for another project that will be launched later this year (hopefully)
So for the moment we will start pushing blacknight.eu.
As I mentioned elsewhere, the best way of promoting a domain is to use it, so that’s what we intend doing.
Of course we may be stark raving bonkers and this could be the worst marketing decision I’ve made so far this year, but I can live with that 🙂
Any feedback is, as always, welcome
About the Author: Michele Neylon
