Some websites are wonderful. Some aren’t.
You don’t need to have a beautiful website for it to be useful.
If you are promoting a physical shop use some common sense.
Let people know the two key things that they want to know most:
- Where is your shop? Telling me it’s in London isn’t particularly helpful. Giving me an indication of how to get there including tube stops etc., would be a lot more useful. Don’t assume I know what UK postcodes mean (not everyone is English!)
- Publish your opening hours clearly. (Argos – I’m looking at you!)
Why people forget these basic things is beyond me.
About the Author: Michele Neylon
Known for his outspoken opinions on technology and the Internet, Michele Neylon is the award winning author of several blogs and co-host of the Technology.ie podcast. A thought leader in the Internet community, Neylon is active within ICANN and an expert on policy, security, domains, ICANN, Nominet and Internet Governance. You can stalk him on various social media networks including Twitter and Instagram
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Yea Argos are disastrous when it comes to their opening hours. Reminds me or this one time my friend and I were getting something from the Argos in the Blanchardstown Centre to find it was out of stock. It was ten to 6 on a Sunday, so we ran over to the one in the Westend Retail Park instead.
We got there within a couple of minutes, but the manager there was already closing up and not letting new people in. Checking the opening hours, it clearly said open until 6pm. We eventually had to keep hassling her about it beore she let us in to get the item.
Since then, the Argos in Westend now says it closes 5 minutes before the hour.
Argos aren’t the only offenders, but I ran into the issue with their site the day I posted this!