Some websites are wonderful. Some aren’t.

You don’t need to have a beautiful website for it to be useful.

If you are promoting a physical shop use some common sense.

Let people know the two key things that they want to know most:

  1. Where is your shop? Telling me it’s in London isn’t particularly helpful. Giving me an indication of how to get there including tube stops etc., would be a lot more useful. Don’t assume I know what UK postcodes mean (not everyone is English!)
  2. Publish your opening hours clearly. (Argos – I’m looking at you!)

Why people forget these basic things is beyond me.