Every website should have a good domain name. To put it simply, this defines your brand and what you do. When deciding on which one is right for your business, you have lots of options to choose from. There are two types of domains; gTLDs (Generic Top Level Domains) such as .COM and .ORG, and ccTLDs (Country Code Top Level Domains) such as .IE and .UK. We have lots of blog posts about domains if you want more information.

Currently, we have hundreds of domain names available for you. What does this mean for your website? Well, now you don’t have to feel restricted to registering for an ordinary .COM domain just because it’s recognised globally (although it provides many other advantages too). Instead, you can opt for a domain that is unique to your business and makes you stand out from the crowd.

Unique domain names are more memorable and help to tell your target audience what services you provide.  If, for example, you want to show your Irish loyalty without any restrictions, you could register the .IRISH domain. A mechanic or plumber could avail of the .REPAIR domain. A fashion blogger or retailer could register for the .STYLE domain. The point is that you have a wide range of options that cater to your business and what you do. Even some of the big players such as Google and L’Oréal have applied for a multitude of new domains. In fact, Google applied for 101 of them while L’Oréal took advantage of .LOREAL and .MAYBELLINE.  Many businesses have also opted to register their brand name as a domain for exclusivity purposes such as .FOX, .AMAZON, and .GUCCI.

Here’s why some Irish businesses decided to register their unique gTLD rather than .COM:


“The choice was initially because I couldn’t find a suitable .com name. I was setting up my own consulting business, and choosing a name for the business that was appropriate, memorable, and available as a .com domain name was difficult. After considering various business names only to discover the .com domain was not available, I decided to look at other top-level domains. .consulting seemed appropriate and gave me far more options for my business name.” – BRSS.

Get your own .CONSULTING domain with Blacknight.


“I used .Fitness as my business name is Declan Flynn Fitness, and I wanted to keep things simple as well as being slightly different.” – Declan Flynn Fitness.

Get your own .FITNESS domain with Blacknight.


“The reasons we used the www.breac.house were directly linked [to] the creation of our brand identity. As a new business in 2017, we needed to create a brand identity across all channels – website, email, social media, print etc. Having selected the name for the business, we wanted the web domain to most closely represent us – and be easy to find/search. Also, as one of [our] objectives was to create a contemporary guest experience at Breac.House, we wanted our materials (including web) to reflect that contemporary feel. We also wanted as many things as possible to distinguish us from the traditional B&B / guesthouse market in Ireland. Finally, we also have an eye to possibly using the stem of Breac.xxxx with other businesses or spin-off ideas which we might look at in the future.” – Breac House.

Get your own .HOUSE domain with Blacknight.


“I originally saw the list of alternate domains and loved them. I thought it might be a little different from the normal .com domain. I figured it might generate a little name recognition as being different, and people might remember. At the time, I really wanted to use .ninja which means ‘a person who excels in a particular skill or activity’, but I chickened out at the last minute and went for .finance. We are, after all, financiers and maybe shouldn’t show off our whacky side!
A drawback to the unusual domain is that some systems cannot figure it out. A number of government and large corporations will not accept the non-standard domain, and we had to resort to using backup Gmail accounts for these Luddites. Would I use it again? I think I would. I still enjoy being at the edge.” – Pinemont Finance.

Get your own .FINANCE domain with Blacknight.

Want to register your own unique domain name like the businesses above? We have lots of options to cater to your business’s needs right here or start your search below! Not only that, but we have special offers on some of the gTLDs listed above. Discover your ideal domain name today with Blacknight.

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