We’ve been experimenting a little in-house with different imagery and concepts to market some specific domain name extensions.
As an Irish company whose offices are literally surrounded by fields (well not entirely surrounded by fields, but I can see horses from my office window) the .farm TLD is an obvious domain extension for us to focus some of our energy on.
Ireland’s agriculture and agribusiness sectors are an integral part of the Irish economy and Irish farmers are leveraging technology in their businesses.
So what have we come up with so far?
First off there’s the TLD’s lander page:
I guess that doesn’t really need much by way of explanation ..
We’ve also got a few other images that we’ve been using that play around with some of the aspects and images associated with the sector.
The first one is a fairly obvious play on the the concept of being “outstanding in his field”:
Most English speakers are familiar with the nursery rhyme “Old MacDonald” so we’ve simply updated it a bit a new generation:
Business, be it agribusiness or any other kind of business, is global when you take your business online, which is the sort of concept we were pushing with this one:
Personally I really like this image of the cow. We’ve done a couple of different versions with different slogans. This first one wasn’t one we were planning to use, but the feedback we got was mostly positive so we changed our minds
A slightly different slogan for the cow image
Do you like these or hate them?
What other kinds of imagery would you suggest?
Let us know via the comments
(You can of course register .farm domain names with us now 🙂 )
About the Author: Michele Neylon
