We’ve always been strong believers in the power of a good domain name and how it can potentially make or break your business. Of course it is possible to build a strong brand and market share with a weaker domain, but choosing a strong one helps.
But what other factors does a business need to take into account?
What are some of the common pitfalls that businesses run into?
Here’s my slide deck from The eCommerce Summit. They should be pretty self-explanatory, but if anyone has any queries please let me know via the comments:
And no, we didn’t harm any puppies. Honest!
About the Author: Michele Neylon
Known for his outspoken opinions on technology and the Internet, Michele Neylon is the award winning author of several blogs and co-host of the Technology.ie podcast. A thought leader in the Internet community, Neylon is active within ICANN and an expert on policy, security, domains, ICANN, Nominet and Internet Governance. You can stalk him on various social media networks including Twitter and Instagram
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Yep Michele, hyphens are defiantly baaaad.. mmmkaaayyy haha.. brilliant! In all seriousness tho.. do hyphen domains rank?
Any domain *can* rank, but the point about hyphens is more about people getting the name wrong when they type it – think of emails.