We’ve always been strong believers in the power of a good domain name and how it can potentially make or break your business. Of course it is possible to build a strong brand and market share with a weaker domain, but choosing a strong one helps.

But what other factors does a business need to take into account?

What are some of the common pitfalls that businesses run into?

Here’s my slide deck from The eCommerce Summit. They should be pretty self-explanatory, but if anyone has any queries please let me know via the comments:

And no, we didn’t harm any puppies. Honest!

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