Coffee and Email – Our Current Print Advertising Campaign

At the moment we’re focussing our marketing spend on “digital”. We run Facebook ads, Google Ads and are running a number of marketing promotions via social media and this blog.

But we still like print. It has a different reach. A different audience. A different “life span”.

But our print ad imagery is quite different to that which we use online. While we can use (and abuse) cats, dragons and other $random creatures online we tend to use a rather different, though not always conservative, set of imagery in our print ads.

At the moment we’re using this coffee “flavoured” advert to promote our business email solution

How could two coffees transform your business? Blacknight business email advert for print media usage

How could two coffees transform your business?

So do people like this concept in the ad or do you hate it?

Does it work for you?

, , , , , , ,

3 Responses to Coffee and Email – Our Current Print Advertising Campaign

  1. Robert January 16, 2013 at 10:27 #

    Works for me. I like clever, well designed ads.

  2. Brian O'Neill January 16, 2013 at 17:05 #

    The ad does not work.

    It is nicely designed but it says nothing.

    You need to mention some benefit to using Blacknight. I think you should push the service angle. If I am a business customer I do not want to spend and hour on the phone with some guy in India who can barely understand me, I want to pick up the phone and have an Irish based support person fix my problem.

    Eg your time is important. Move to Blacknight and get rock solid business email backed up by friendly Irish based support only a phone call away.


    In business time is money. More to Blacknight and get the reassurance that if you ever have a problem our Irish based support is only a call away.

  3. Justin January 17, 2013 at 09:45 #

    This advert kind of makes me, want coffee!