Should We Have a Podcast

Since I spent all day yesterday with podcasters and surrounded by podcasts, audio equipment etc., etc., I’ve been thinking about what we as a company should be doing.
Should we do a podcast?
Is there any point?
Would we gain anything?
Would we lose anything?
Is it a waste of time?
Should we do it ourselves?
Should we outsource it?
What would the content be?


4 Responses to Should We Have a Podcast

  1. brian greene September 30, 2007 at 19:17 #

    yes the blacknight should. appealing to those who buy your service. a tech views show would be a starting point.

  2. Michele Neylon September 30, 2007 at 22:45 #

    Us talking about technology or us talking to other people about it?

  3. Conn O Muineachain October 1, 2007 at 16:48 #

    Here’s the thing: as a client of yours, I’d subscribe to your podcast for the same reasons I read your blogs and newsletters.
    That doesn’t mean I’d like to listen to a 25 minute discussion about the relative merits of hard disk rev speeds versus RAM in linux blade servers – but I think you know that! ūüėČ
    My recommendation? Start by sponsoring a podcast. I know you have generously done so in the past, but this time you should invest with a view to getting a measurable return. I’m thinking of GoDaddy’s podcast sponsorship strategy. But go a step further than theirs and take a leaf out Neville’s client’s book with the “Media Monitoring Moment”. Produce a short (keep it short!) informational podcast which can stand alone, or reach a wider audience by being included as sponsored content in another show. What’s cool about this is that if your “ad” is also good and useful “content” then everyone gains: especially the listener.
    Whatever you do, make sure that there’s a call to action. A special offer code or some such to spark response and engagement.
    Depending how this goes, you can spin up to a longer show of your own. You can still continue to sponsor other shows and use them to drive content to yours.

  4. Michele Neylon October 2, 2007 at 08:58 #

    Discussing the merits of hard drives etc., is best left to the vendors ūüôā
    Thanks for the suggestions. You’ve given me plenty to mull over