Payconiq registered 124 variants of its domain name.

Why Payconiq Registered 124 Domain Names

If you’re launching an app that enables mobile payment, and is designed to conquer the world, you need a strong name to go with it. In-depth research came up with the name ‘Payconiq’. A name that sounds good and does the job… but isn’t so easy to spell. Fortunately, there was a creative way to solve the problem.

Payconiq is the name of a mobile payment tool produced by the ING innovation centre think-tank in 2014. Payconiq enables users to make payments online, with a mobile device or directly to other people. More than 37,000 merchants in Belgium have already signed up to the Payconiq system and a Europe-wide rollout is in the making.

A Name that Does the Job

Philip Du Bois is the general manager of DNS Belgium, the non-profit organisation that manages all .BE, .VLAANDEREN and .BRUSSELS domain names

Philip Du Bois is the general manager of DNS Belgium, the non-profit organisation that manages all .BE, .VLAANDEREN and .BRUSSELS domain names

Every good idea starts with a strong name. And to find that name, ING called in the name specialist, Globrands. Thorough analysis and various brainstorming sessions they produced the name ‘Payconiq’.

“Payconiq is a contraction of ‘pay’ and ‘iconic’. ‘Pay’ is obvious, while ‘iconic’ refers to the icons in the app for users and retailers. The ability to make payments online, with a mobile device or to other people, can also be described as ‘iconic’.”

Pekonik? Peejkonniq? Pajconnic?

Payconiq may be a well thought-out, catchy name. But not everyone could spell it correctly. Fortunately, some bright spark came up with a great solution for a clever radio campaign. The campaign encouraged people to visit the Payconiq website. Without spelling the name.

So Payconiq registered no fewer than 124 domain names – all of the different ways imaginable that people might spell the word Payconiq. And, of course, all 124 linked through to the only real payconiq.be.

Always Register a Number of Variants of your Domain Name

Does that mean that as a business person you should establish as many addresses as possible for your website? Of course not. However, we do recommend that you always register a few variants of your domain name – especially if it’s a little unusual. That way, someone who makes a typing error or who isn’t quite sure how to spell your name will still get through to your website.

Found the right name to match your idea? Take a look to see whether your domain name is still available – and also register a few variants, just to be safe.

This is one of a series of guest posts by Philip Du Bois of DNS Belgium, which runs the .BE domain registry. Did you know that there are no restrictions on who may register a .BE domain name? Anyone from anywhere can register .BE domain names. You do not need an address in Belgium or even in the European Union.

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