The shorter a domain name is the better.
When that domain name is being used for mobile content ie. for stuff you’re accessing from your mobile phone or other handheld device, the shorter URL will always win out.
I mentioned that dotMobi were planning on releasing one and two character domains some time ago, but it’s only in the last couple of days that they have published more information on the process.
Unlike some registries that auction of the really high value domains, dotMobi has been using both auctions and tenders to assign domains. So this time round it will be a tender / proposal based system again.
And the cost?
Well apart from a handling fee of a few hundred euro it won’t actually cost you anything.
You can read all about it over on their blog
About the Author: Michele Neylon
Known for his outspoken opinions on technology and the Internet, Michele Neylon is the award winning author of several blogs and co-host of the Technology.ie podcast. A thought leader in the Internet community, Neylon is active within ICANN and an expert on policy, security, domains, ICANN, Nominet and Internet Governance. You can stalk him on various social media networks including Twitter and Instagram
