Update: We’ve added a sixth free webinar for 29 July: Doing Business Online – The Data Dimension.
Update: Scroll down for recordings of all the webinars, shared here as they are produced.
COVID-19 has meant hardship and tragedy for many people. Now society is cautiously re-opening. But in doing so we must be even more vigilant, if we are to work, trade, sell and shop without spreading the virus.
Society is re-opening, but with new rules. Working from home continues wherever possible. Shopping streets are pedestrianised to help with social distancing. Signs remind us of the new etiquette: keep your distance; cover your face; respect the space of others.
The New Business is Blended
Businesses have adapted and operating procedures have changed: perspex screens; gloves and sanitiser; controlled admittance; contactless payment.
Online business has a new importance: click & collect; social media engagement; online payment and ordering systems. Not just shops, but clubs, societies and even churches have turned to technology to keep in touch with their communities, advise on opening hours, explain new rules, and provide services. No one wants to stand in line only to discover the item they want is out of stock. The new business is blended: online and onsite; clicks and bricks.
This is the new normal. Life goes on, but not the same as before.
It’s been a change for us too at Blacknight. We’ve kept the lights on and the bits flowing for our business customers, but we’ve also found ourselves dealing with a new kind of customer. People who know they need to go online to keep their business alive, but who find themselves in unfamiliar territory.
Tech Tools for the New Normal
We’ve responded by introducing new products designed to make the transition to online easier. Build-My-Website comes with a free consultation and we’ll build a simple three-page site to get you up and running. shopBuilder is the easy way to add an online store to any kind of website.
But it’s not just about the tools. Working from their homes, our legendary sales and support staff have never been busier: explaining, guiding, teaching and supporting. Most of all, we’ve been listening. And we’ve learned that people want to know more about how technology can help them to rebuild and grow their businesses in the new world.
We’re launching a series of free live webinars to answer your questions and show you the practical steps to business online. There are
five six in total: one each week beginning on Wednesday 24rd June.
- How to Build a Website in 20 Minutes (24 June)
In this live demonstration we’ll show how to register your own domain name, use Blacknight siteBuilder to build a multi-page site, integrate it with your social media accounts and get it live on your customers PCs and mobile devices in less than 20 minutes.
- Click and Collect: The Easy Way to Add an Online Store to any Website (1 July)
Got a basic website, but without the ability to take orders or process payments? It’s easy to add an online store with Blacknight shopBuilder.
- Don’t Go Dark: Keep Your Customers – Communicate Online (8 July)
If there’s one thing we’ve learned during the pandemic, it’s that communication in a crisis is critical. As businesses recover, it’s vital to keep in touch with your customers and let them know that you are open for business.
- The New Normal: Online Booking and Scheduling for Hospitality and Appointment-Based Businesses (15 July)
Got a restaurant or a hair salon? Need to control bookings and avoid large crowds in your waiting room? This webinar presents some of the online options for booking and scheduling to help you conduct your business smoothly while protecting your customers and staff.
- Trust Signals: Enhance your Reputation and Credibility with Customers (22 July)
All business is based on trust, but what are the trust signals customers look for online? In this webinar we’ll explain the red flags that put customers off and show you how to use simple trust signals to enhance your online credibility and build your reputation.
- Bonus: Doing Business Online – The Data Dimension (29 July)
As businesses move to online operations, it can open up a new world of data opportunity and data risk. Getting some basic things right early on can help build trust and credibility with customers, reduce admin overheads, and avoid having to deal with complaints from the Data Protection Commisioner and (more importantly) your customers. With Daragh O’Brien from Castlebridge.
Each webinar starts at 2:30pm and will last 45 minutes, including a Q&A session. Participation is free of charge but places are limited, so we ask you to book in advance by registering your name and email address here. You will receive Zoom invitations for all six webinars – you can simply accept the ones you are interested in.
Here’s a YouTube Playlist which will feature recordings of all the webinars as they are produced.