Since I spent all day yesterday with podcasters and surrounded by podcasts, audio equipment etc., etc., I’ve been thinking about what we as a company should be doing.
Should we do a podcast?
Is there any point?
Would we gain anything?
Would we lose anything?
Is it a waste of time?
Should we do it ourselves?
Should we outsource it?
What would the content be?
About the Author: Michele Neylon
Known for his outspoken opinions on technology and the Internet, Michele Neylon is the award winning author of several blogs and co-host of the Technology.ie podcast. A thought leader in the Internet community, Neylon is active within ICANN and an expert on policy, security, domains, ICANN, Nominet and Internet Governance. You can stalk him on various social media networks including Twitter and Instagram
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yes the blacknight should. appealing to those who buy your service. a tech views show would be a starting point.
Brian
Us talking about technology or us talking to other people about it?
Michele
Here’s the thing: as a client of yours, I’d subscribe to your podcast for the same reasons I read your blogs and newsletters.
That doesn’t mean I’d like to listen to a 25 minute discussion about the relative merits of hard disk rev speeds versus RAM in linux blade servers – but I think you know that! 😉
My recommendation? Start by sponsoring a podcast. I know you have generously done so in the past, but this time you should invest with a view to getting a measurable return. I’m thinking of GoDaddy’s podcast sponsorship strategy. But go a step further than theirs and take a leaf out Neville’s client’s book with the “Media Monitoring Moment”. Produce a short (keep it short!) informational podcast which can stand alone, or reach a wider audience by being included as sponsored content in another show. What’s cool about this is that if your “ad” is also good and useful “content” then everyone gains: especially the listener.
Whatever you do, make sure that there’s a call to action. A special offer code or some such to spark response and engagement.
Depending how this goes, you can spin up to a longer show of your own. You can still continue to sponsor other shows and use them to drive content to yours.
Conn
Discussing the merits of hard drives etc., is best left to the vendors 🙂
Thanks for the suggestions. You’ve given me plenty to mull over
Michele