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5 Ways To Boost Your Online Presence & Success

Gianni Ponzi

 

We receive many calls about “making my site show up in Google”.

While we don’t offer web development services, nor are we SEO consultants, we deal with the topic on a daily basis.
Seeing as it’s such a necessity to so many of our clients, we wrote an article which should be of help to you.

Today we’ll cover;

So that’s a little more than 5 ways but we like to over-deliver 🙂

Ok let’s go.

The key to your website being found, is largely dependent on showing up in search results. As Google is the dominant company in this space, most effort is put into SEO for Google Search.

Tip: Do not ignore Bing. At the very least, there’s a lot less competition to worry about.

 

Search Engine Optimization

What is SEO?

SEO, also referred to as Search Engine Marketing or Online Marketing,  is the way a website is found in search engine results for words and phrases relevant to the website content.
These keywords, appear “behind the scenes,” in the source code of your page and in content.

Each page of your website can have its own unique keywords and phrases in three areas of a web page’s source code.

In the “old” days, this meant getting a web developer to do this for you but these days, Content Management Systems (CMS) have made life easier with respect to managing and updating the information on your website.

 

Content Management

A  CMS is a software application used to manage  your website content.
Tasks you can do using a CMS include;

Examples of popular CMS’s include.

Of course all the tools in the world won’t write the content for you. But this is a good thing.

YOU are the expert. The reason why people come to your website. They’re looking for information and you’re their source.
The more useful content you create, the more traffic (visitors) your website will attract.

So where do you start when writing content ?

 

Creative Writing / Writing for the web

There are different opinions on the topic of content writing for web.

For example

There is no definitive answer when it comes to content writing as each topic or subject will differ. So here are the basics;

Which leads us onto HOW to generate traffic with your content. Some examples and tactics used by others include;

So, now you’ve optimised your website, created and shared some great content. What’s next?

Now you want to track, tweak and adjust.

See what worked and duplicate it. See what didn’t and make some minor adjustments. Each time, making sure you note the results.
This can be time consuming but very rewarding when you start to see the increase in visits.

Tools and Tips

Webmaster Tools

Both Google and Bing offer a free Webmaster Tools service. They allow you to add your website URL and perform tasks such as;

Tip: Google Search Console, works well with other tools like Google Analytics.

Analytics and Tracking

Web Analytics measures & report on website data for the purpose of optimising them.
Most hosting companies offer a tracking tool you can enable for your website. It’s advisable to add a more in-depth tracker to your website’s code.
Even if you don’t fully understand it or you don’t think it’s relevant yet. It will collect the data for you to review in the future when it does become important to you.

Some of the more popular analytics systems include

Content Management Systems
Keyword Resources
Webmaster Tools & Analytics
WordPress Resources

 

That’s a LOT of information to digest. It will take time and hard work to do everything we’ve mentioned. But the results will be worthwhile.

We’re also aware that time is precious, so we have a great offer for you on our rankingCoach. It will shortcut a lot of the tasks we’ve mentioned.

With 1200 easy to follow videos, it will help you to analyse your website and competitors. Then it will suggest how to optimise for keywords, content and all the other stuff a search engine loves.
Take advantage of it now with a 30 day free trial and let us know the results!

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