Beware of Google Scams

Several of our clients have been in touch with us recently regarding yet another scam.

At least one company is targetting small businesses offering them “guaranteed first page position on Google”.

To make matters worse they’re also claiming to have a special relationship with Google.

Now don’t get me wrong, there are plenty of reputable companies offering both search engine optimisation and search engine marketing services. However, it’s when a company offers these kind of silly guarantees that I get rather annoyed.

Getting your site onto the front page of Google for certain keywords and phrases is possible, but it takes a lot of work, unless your niche is incredibly small and uncompetitive.

If you get an offer that sounds simply “too good to be true”, then it probably is.

Sales people will always try to tell you that their product or service is amazing – it’s what they’re paid to do. Don’t just take their word for it. Ask around.

If nobody has heard of them chances are they aren’t as “wonderful” as they might like you to believe.

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3 Responses to Beware of Google Scams

  1. Claire Boyles (Business Coach) May 23, 2009 at 14:47 #

    thanks for posting this, always useful to make people aware of these kinds of things, I know someone who actually signed up for this a few months ago. I was sceptical myself but they were convinced- because of the supposed connection with Google.
    Buyers BeWare!

  2. Michele Neylon May 23, 2009 at 14:50 #

    Claire
    We see this kind of rubbish all the time.
    A lot of small operators try to make out that they are a LOT bigger than they actually are by using and abusing big brand names. Unfortunately a lot of the big brands don’t do enough to stop them, so it keeps happening
    Thanks for your comment
    Michele

  3. Michiel Van Kets August 22, 2009 at 10:20 #

    I guess these businesses can only prey on those people who do not have the technical or common sense knowledge to know when they are being mis lead. Everyone ones to be number 1 and the more you advertise the fake opportunities the more chances you have to get the unaware. Sad for those of us who genuinely try to offer good service.