Choosing your domain name can be a daunting task.
If you get it wrong you may spend a lot of your time wondering why people can’t find your site, send you email or buy your products.
A lot of businesses seem to think that they have to use their company name, regardless of how long or difficult to type that may be.
A couple of simple rules of thumb can help make it all that easier for you in the long run:

  • Keep it as short as possible
  • Keep it simple
  • Avoid using hyphens
  • Choose a meaningful word or phrase

The longer and more complex your domain name is the more likely people are going to write it down incorrectly or mistype it when sending you emails.
For example, your company name might be made up of several partners’ surnames, so you could end up with a name such as Alpha, Bravo and Charlie Ltd. If you were to convert that into a domain name directly you’d end up with over 17 characters!
Wouldn’t it be a lot easier to use an acronym?
If you sell a particular type of product or service then maybe you should try for a domain name that directly reflects what you do.
Alpha Widgets Ltd maybe legally correct on your headed paper, but widgets.ie is going to be easier to remember.

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